bokomslag Discovery-Driven Growth
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Discovery-Driven Growth

Rita Gunther Mcgrath



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  • 256 sidor
  • 2009
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

in Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pan aggressive growth agenda with confidenc. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimizesurprises, and know when to disengage from questionable projects before it's too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options tocreate the breakthrough growth that your business requires.

  • Författare: Rita Gunther Mcgrath
  • Format: Inbunden
  • ISBN: 9781591396857
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2009-03-01
  • Förlag: Harvard Business School Press