Data & IT
Digital Marketing in the Automotive Electronics Industry
Uli Schneider • Jrgen Hoika
Inbunden
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The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
- Format: Inbunden
- ISBN: 9783031307195
- Språk: Engelska
- Antal sidor: 251
- Utgivningsdatum: 2023-06-10
- Förlag: Springer International Publishing AG