Deviate

Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we pereceive the world will open up our ability to create and innovate.Beau answers the millennia-old question of whether humans see reality or not. We don't. In fact, what we see is subjective, not objective. This fundamental revelation shows that everything we know is filtered by each individual's past experiences. Using this startling discovery from neuroscience as a launch pad for transformative change, SEEING DIFFERENTLY, through case studies, history, and cutting-edge science, show us how understanding perception can allow us to literally change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration. SEEING DIFFERENTLY is divided into two parts designed to innovate your thinking about your brain, your self, and your world. Part I will explore the mechanics of perception itself, making you reconsider the "reality" you see and helping you to know less than you think you know now. Part II will give you a set of principles to see differently in every realm of your life. Among the principles must follow if you want to be creative and innovative: