David Lodge

'What does David Lodge do to literature and how does he do it? And what ways does he use to do what he does?' These are the two main questions that represent the starting point of my dissertation which looks into literature in general and in several of David Lodge's works in particular, not only as phenomena of reception but, particularly, as acts of production and mediation on the literary markets that are fashioned in today's postmodern society of consumption. In so doing, questions are raised in keeping with the politics of fiction in which David Lodge recurrently grounds some of his (later) novels or literary adaptations. Despite the common tendencies observable at the level of the reading market (where there has been considerable decrease in people's crave for fiction), David Lodge is, by far, a true cultural brand, most popular especially for his hybrid writing signature, not only among critics but also among a considerable number of readers (well read or poor read alike). Analyzing the Lodgian text in a different number of frames of reference has eventually enabled me to look into the ways D. Lodge, the cultural brand, has been mediated and is consumed on the literary market