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Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.
- Format: Pocket/Paperback
- ISBN: 9783845439563
- Språk: Engelska
- Antal sidor: 80
- Utgivningsdatum: 2012-12-05
- Förlag: LAP Lambert Academic Publishing