Customer Buying Behavior of Insurance Policy 1

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Customer Buying Behavior of Insurance Policy

Prasad Sumit • Chaudhary Anupa

Pocket

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64 sidor
2013

The main problem behind the study undertaken is to measure the appropriate data of customers' buying behavior pattern of insurance policies. Another is to find out what are the factors and the reasons that the customer (salaried person) looks upon, during the purchase of an insurance policy and what is the image of private insurance companies in their mind, through direct interaction with the customer

Författare: Prasad Sumit, Chaudhary Anupa
Format: Pocket/Paperback
ISBN: 9783659311147
Språk: Engelska
Antal sidor: 64
Utgivningsdatum: 2013-01-08
Förlag: LAP Lambert Academic Publishing