1149:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.
- Format: Pocket/Paperback
- ISBN: 9786200454270
- Språk: Engelska
- Antal sidor: 220
- Utgivningsdatum: 2019-10-22
- Förlag: LAP Lambert Academic Publishing