bokomslag Content Strategy for the Web
Data & IT

Content Strategy for the Web

Kristina Halvorson Melissa Rach

Pocket

299:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 5-9 arbetsdagar

Fri frakt för medlemmar vid köp för minst 149:-

  • 216 sidor
  • 2012

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
  • Författare: Kristina Halvorson, Melissa Rach
  • Illustratör: Illustrations
  • Format: Pocket/Paperback
  • ISBN: 9780321808301
  • Språk: Engelska
  • Antal sidor: 216
  • Utgivningsdatum: 2012-03-20
  • Förlag: NEW RIDERS PUBLISHING