Communicating Waters Value

Water professionals are responsible for shaping and sometimes changing consumers perceptions about the value of water. Consumers can mistakenly undervalue waters worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. The tactics outlined can be especially useful during situations such as advocating for proposed rate hikes, or when conservation measures are needed. Goetz goes into depth about the consumer behavior and psychology that drives peoples understanding of worth. Communicating Waters Value also includes success stories from various utilities and corporations who implemented strategies that effectively shaped and changed the publics perception of the value of water.