Cold War Rhetoric

Martin J. Medhurst is the award-winning Distinguished Professor of Rhetoric and Communication at Baylor Robert L. Ivie is Professor and Chair of the Department of Speech Communication at Indiana University. Robert L. Scott is Professor of Speech Communication at the University of Minnesota. Philip Wander is Professor of Communication Studies at San Jose State University.

• ContentsAcknowledgmentsIntroductionMedhurstMartin J.1.Cold War and Rhetoric: Conceptually and CriticallyScottRobert L.Part I:Strategy2.Rhetoric and Cold War: A Strategic ApproachMedhurstMartin J.3.Eisenhower's “Atoms for Peace” Speech: A Case Study in the Strategic Use of LanguageMedhurstMartin J.4.Rhetorical Portraiture: John F. Kennedy's March 2, 1962, Speech on the Resumption of Atmospheric TestsMedhurstMartin J.Part II:Metaphor5.Cold War Motives and the Rhetorical Metaphor: A Framework of CriticismIvieRobert L.6.Diffusing Cold War Demagoguery: Murrow versus McCarthy on “See It Now”IvieRobert L.7.Metaphor and the Rhetorical Invention of Cold War “Idealists”IvieRobert L.Part III:Ideology8.Critical and Classical Theory: An Introduction to Ideology CriticismWanderPhilip9.The Rhetoric of American Foreign PolicyWanderPhilip10.Political Rhetoric and the Un-American TraditionWanderPhilipPart IV:Conclusion11.The Prospects of Cold War CriticismIvieRobert L.Selected BibliographyIndexAbout the Authors