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What is it like to work in advertising? What career paths are available? How do you get a job in an agency? This is the first book with all the answers for students, jobseekers and new recruits. Readers will discover how advertising works, how ads are made, and how they are tested.
- Format: Pocket/Paperback
- ISBN: 9780130083784
- Språk: Engelska
- Utgivningsdatum: 2005-01-01
- Förlag: Prentice Hall (Higher Education Division, Pearson Education)