Children's Television in Britain

The rise of more commercially-based, global media has significant implications for the child audience. Many are concerned that the traditions of public service, quality and diversity in children's television are under threat. Based on an extensive research project, this book provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects. It looks at how broadcasters have defined the child audience; at the changes in children's programing; at the impact of competition and new technologies; and at the role of audience research. The book intervenes in contemporary debates about the regulation of children's television.