Cheap Shots

While other video production books concentrate on the technical, 'how-to' approach, this on takes the 'why-to' perspective. Starting with an analysis of the potential audience, the author then outlines basic equipment needs, sources of funding and free talent, effective scriptwriting, translating the script into an edited production, and recognizing when you've finished the job. Saving money while producing a quality product is a bonus, and this book points out ways to use imagination and proven techniques to create worthwhile productions inexpensively. Many books are available on videotape production, but this is the first to address non-profit agencies as a user group.