Can Water Become More Appealing Through Enhanced Design and Marketing? 1

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Can Water Become More Appealing Through Enhanced Design and Marketing?

Gsli Thorsteinsson • Dr Tom Page

Pocket

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76 sidor
2010

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

Författare: Gsli Thorsteinsson, Dr Tom Page
Format: Pocket/Paperback
ISBN: 9783843358224
Språk: Engelska
Antal sidor: 76
Utgivningsdatum: 2010-10-06
Förlag: LAP Lambert Academic Publishing