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Business Strategies of Multinational Fast Food in Pakistan
Rukhsar Ahmed • Urooj Ahmed • Mannar Ahmed Siddiqui
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This research is based on finding consumer preferences for multinational fast food companies on the bases of various factors that we have covered in our questionnaire. These factors are key players and main jest of this research. We are also trying to find out cultural and social influences on consumer tastes and preferences. The research is limited to multinational fast food companies outlets within Karachi.
- Format: Pocket/Paperback
- ISBN: 9783659419362
- Språk: Engelska
- Antal sidor: 60
- Utgivningsdatum: 2013-06-22
- Förlag: LAP Lambert Academic Publishing