bokomslag Business Information Systems
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Business Information Systems

Paul Beynon-Davies

Häftad

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  • 475 sidor
  • 2019

 This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.

This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level. 

  • Författare: Paul Beynon-Davies
  • Format: Häftad
  • Upplaga: 3
  • ISBN: 9781352007381
  • Språk: Engelska
  • Antal sidor: 475
  • Utgivningsdatum: 2019-11-11
  • Förlag: Macmillan Educ.