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This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
- Format: Trade paperback
- ISBN: 9781641057936
- Språk: Engelska
- Antal sidor: 225
- Utgivningsdatum: 2021-10-07
- Förlag: American Bar Association