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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
- Format: Inbunden
- ISBN: 9780230222434
- Språk: Engelska
- Antal sidor: 223
- Utgivningsdatum: 2008-12-12
- Förlag: Palgrave Macmillan