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Brand Presentation on Consumer Preferences Of Rice in Singapore

Lindy Han • Aaron Wee Benjamin Lum • Chen Shaochun

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68 sidor
2010

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour "Red," the word "Royal" and the mythical image "Phoenix" have the greatest positive effect on the respective aspects of rice brand perception.

Författare: Lindy Han, Aaron Wee Benjamin Lum, Chen Shaochun
Format: Pocket/Paperback
ISBN: 9783843374934
Språk: Engelska
Antal sidor: 68
Utgivningsdatum: 2010-11-15
Förlag: LAP Lambert Academic Publishing