Brand Jamaica

Hume Johnson is an associate professor of public relations and media studies at Roger Williams University in Rhode Island. She is the author of Challenges to Civil Society: Popular Protest and Governance in Jamaica. Kamille Gentles-Peart is an associate professor of communication and media studies at Roger Williams University in Rhode Island. She is the author of Romance with Voluptuousness: Caribbean Women and Thick Bodies in the United States (Nebraska, 2016) and the coeditor, with Maurice L. Hall, of Re-constructing Place and Space: Media, Power, Discourse and the Constitution of Caribbean Diasporas.

• Acknowledgments    Introduction    Hume Johnson and Kamille Gentles-Peart1. Between Fame and Infamy: The Dialectical Tension in Jamaica’s Nation Brand    Hume Johnson2. Branding the Nation: A Rhetorical Analysis of the Jamaica Tourist Board’s Commercial Campaigns    Nickesia Gordon3. Women of “Paradise”: Tourism Marketing and the Lived Realities of Jamaican Women in the United States    Kamille Gentles-Peart4. Brand Jamaica and the Economic Cost of Homophobia: Initiating a Conversation    Anna Kasafi Perkins5. An (Un)easy Sell: Rebrandings of Jamaica in Marlon James’s A Brief History of Seven Killings and Its French and Spanish Translations    LaËtitia Saint-Loubert6. Brand Kingston: Reimagining Jamaica’s Capital City    Hume Johnson7. Hold On to What You Got: Intellectual Property and Jamaican Symbols and Culture    Steffen Mussche-Johansen and Hume JohnsonFinal Thoughts    Hume Johnson and Kamille Gentles-PeartReferences    List of Contributors    Index

"This collection offers new ideas for fuller global representation of Jamaica."-R. Berleant-Schiller, Choice "The contributors to Brand Jamaica write from the perspectives of political science, tourism and hospitality studies, media studies, cultural and literary studies, and Caribbean studies. The book contributes new material to all of these fields. Making an original contribution to studies of Jamaican tourism and national identity, it also models a multidisciplinary approach to the critical assessment of the promises and shortcomings of the nation-branding trend, worldwide."-Colleen Ballerino Cohen, New West Indian Guide “In the realm of tourism and tourism development, questions of the social, economic, and political ramifications of state-directed policies and their impact on local stakeholders are of utmost importance. An interesting scholarly study, this book is also a manifesto that lays out potential policy strategies that might be applied by the Jamaican government.”-Evan Ward, associate professor of history at Brigham Young University