Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality

Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:

Define a brand personality that matches your company's unique culture

Articulate how you help customers succeed in ways competitors can't

Convey your brand personality in content, campaigns and conversations

Build consensus and excitement for a brand launch

Measure the impact of brand personality on your business goals