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Richness or reach? In the past, simple business strategy could either focus on "rich" information or could reach out to a larger market. This text shows how to build strategies where richness and reach go hand in hand, and explains how to make the most of the forces shaping competitive advantage.
- Format: Inbunden
- ISBN: 9780875848778
- Språk: Engelska
- Antal sidor: 192
- Utgivningsdatum: 1999-10-01
- Förlag: Harvard Business School Press