Beyond the Bottom Line

Ethics is emphasized as never before in today's business world. Yet it has been greatly misunderstood and often ineffectively approached. Why is that? In this seminal book Philip Smith-Eivemark creatively deals with the question of ethics in business. Placing the responsibility and accountability of being ethically aware squarely on each individual business person, he deals with /the difficult problem of personal awareness and freedom /the fundamental core values that lie behind everything we do / the value screens through which each of us takes in information and make our decisions /ethics in organizations and /the critical importance of moral courage. Written in plain, everyday language, this succinct book will help any interested person who is attempting to understand the role of ethics both from a personal stance and within any organizational setting.