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Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
- Format: Pocket/Paperback
- ISBN: 9780143114048
- Språk: Engelska
- Antal sidor: 312
- Utgivningsdatum: 2008-12-30
- Förlag: Penguin Publishing Group