Application of a Cybernetic Modelling

In today's rapidly changing business world, organisations must respond to changes occurring both in their external environments and also in their internal environments. On the one side, they have to compete with their rivals, seek new trends in the market, and follow new technological developments in the industry. On the other side, they have to overcome internal conflicts, maintain continuous controlling, and provide a creative environment for their members. Classical organisational structures which are highly centralised, tall, and bulky are not appropriate to simultaneously realise these functions. Thus, more useful and creative models in designing organisations are needed. This study focuses on one of these innovative models called "Viable System Model (VSM)" which is used in diagnosing organisational problems and in redesigning organisations in a creative way.