An Impact of Public Service Advertisement Issues And Illusions Towards The Social Marketing

A. 1.1 Introduction to the Topic

In a simple term, we can define advertising as a form of communication for marketing  

and used to encourage/motivate, or manipulate an audience, viewers, readers or listeners, or 

sometimes a specific group to take some actions. Most commonly, the desired result is  

to drive consumer behavior with respect to a commercial offering, although political and 

 ideological advertising is also common. In Latin, adventure means "to turn the mind toward." 

The purpose of advertising may also be to reassure employees or shareholders that a company is  

viable or successful. Advertising messages are usually paid for by sponsors and viewed via 

 various traditional media: including mass media such as newspapers, magazines, televisions, 

commercials, radio advertisements, outdoor advertising, or direct mail: or new media such as blogs, 

websites, or text messages. Yet, advertisements have been playing a serious role in fighting 

alongside the issues that hamper the progress of society.