Agenda Setting Diaspora

The increase use of the new media in the landscape of modern politics have open up spaces and chances to examine the adoption of agenda setting theory by political online newspapers. This book presents the orientation of agenda setting diaspora by two political websites in Malaysia in disseminating their messages on mass rally of BERSIH 3.0. The orientations of coverage indicated that the reflections of agenda setting diaspora or construct by the two news websites on the coverage of mass rally is contradictory, as keadilandaily.com website constructed a more balanced and justified approach by having objective and proactive presentation of news theme portrayals. However, umnoonline.com website was adopting a more conservative and stereotype-approach. This book should provide some insights on how the political website adopted the orientation of news themes coverage, especially on a political-related issue, and should be useful to online political newspaper editors and journalists or the masses in understanding the best effective approach of news dissemination.