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The ad men behind the popular Canadian radio show "The Age of Persuasion" share the back-room story of modern marketing. From the early players to the Mad Men of the 1960s and beyond, this work provides an entertaining--and eye-opening--look at a world driven by marketing.
- Format: Pocket/Paperback
- ISBN: 9781582437248
- Språk: Engelska
- Antal sidor: 352
- Utgivningsdatum: 2011-05-01
- Förlag: Counterpoint