Advt. effects of Banks on Working Professionals in Ahmedabad City 1

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Advt. effects of Banks on Working Professionals in Ahmedabad City

Name: Advt. effects of Banks on Working Professionals in Ahmedabad City
Price: 1299 SEK
Availability: InStock
Author: Modi Vasudev
ISBN: 9783659754197

Modi Vasudev

Pocket

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192 sidor
2015

In today's competitive era, one is constantly pushing up products with advertisements. Various studies show that advertisements have an influence on the purchase behavior of customers. The effect of the advertising on consumers rests on the theory of message repetition. It can be classified into three main effects: a current effect on behavior, a carryover effect on behavior and a non behavioral effect on attitude and memory. So far, banks have established an outstanding track record of innovation, growth and value creation to serve their customers.

Författare: Modi Vasudev
Format: Pocket/Paperback
ISBN: 9783659754197
Språk: Engelska
Antal sidor: 192
Utgivningsdatum: 2015-07-06
Förlag: LAP Lambert Academic Publishing