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Andra format:
- Inbunden 2599:-
- Pocket/Paperback 579:-
- Pocket/Paperback 649:-
Examines the psychology of advertising and how advertising is received by consumers. The author has tracked, week by week, the effects of hundreds of advertising campaigns over a period of nearly ten years. The results resolve some of the apparent contradictions inherent in advertising theory.
- Format: Pocket/Paperback
- ISBN: 9781863733588
- Språk: Engelska
- Antal sidor: 264
- Utgivningsdatum: 1993-07-01
- Förlag: Allen & U.(Australia)