A Study On Marketing Strategy With Reference To E-commerce

The text is designed to cater to the need of the students, as well as the research people of on line trade and Economics, by giving a good understanding of the subject and its applications. This new edition seeks to enhance the coverage of the book and update it by including new statistical techniques.It makes the book more comprehensive and incorporates the changes that have incurred in the field of Banking and Management in India as well as the world. The purpose of this book is to clarify concepts of the E-Commerce and at the same time relate them to those examples which rendered the text meaningful to the reader. The book has been written for the student as well as the researcher in the field of Banking and Management, both of whom need to have good understanding of the subject and its applications