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Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.
Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program.
- Format: Pocket/Paperback
- ISBN: 9781561642298
- Språk: Engelska
- Antal sidor: 144
- Utgivningsdatum: 2001-09-01
- Förlag: Pineapple Press Inc.,U.S.