A Guide to Strategic Planning for Media Outreach

It is acknowledged that the introduction of communication technology and computers of all kinds to the Kingdom of Saudi Arabia in recent decades has contributed significantly to bringing about a quantum leap in the employment of information to improve the lives of Saudis and to spur their development and well-being. It has also assisted in the transition of many sectors in the Kingdom from traditional patterns of knowledge to new patterns. The information society is a prerequisite for the establishment of the knowledge society, which we are striving to build in our country. The transition to a knowledge society has many requirements. Most notably, these requirements, with regard to the University, are:

An educational system that provides pillars and mechanisms for knowledge and makes full use of them
Effective bodies for research and development across all public and private sectors
A strategic plan for making a radical change in the structure and regulations of higher education