Vetenskap & teknik
Pocket
A Comparative Analysis of Four Chanel Advertisements
Marlene Hviid • Britt Lerhard Jakobsen
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This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.
- Format: Pocket/Paperback
- ISBN: 9783844320343
- Språk: Engelska
- Antal sidor: 64
- Utgivningsdatum: 2011-03-16
- Förlag: LAP Lambert Academic Publishing