449:-
Uppskattad leveranstid 5-9 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 449:-
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
- Format: Pocket/Paperback
- ISBN: 9781137479174
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2015-01-13
- Förlag: Palgrave Macmillan