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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
- Illustratör: 34 b, 59 figures w tables 3 b, w photos
- Format: Inbunden
- ISBN: 9780230343436
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2011-10-21
- Förlag: Palgrave Macmillan