Samhälle & debatt
The Routledge Companion to the Future of Marketing
Luiz Moutinho • Enrique Bign • Ajay K Manrai
Inbunden
4029:-
Uppskattad leveranstid 5-9 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
- Format: Inbunden
- ISBN: 9780415625920
- Språk: Engelska
- Antal sidor: 474
- Utgivningsdatum: 2013-12-17
- Förlag: Routledge