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336 sidor
2016

Media Ethics: Cases and Moral Reasoning, Tenth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This text facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Författare: Christians, Clifford G;Fackler, Mark;Ric
Illustratör: Follows Intro to HR Management 415622264 with tweaks
Format: Pocket
ISBN: 9780205897742
Språk: Engelska
Antal sidor: 336
Utgivningsdatum: 2016-09-09
Förlag: Pearson