bokomslag Marketing: Concepts and Strategies

Marketing: Concepts and Strategies

Sally Dibb Dr Lyndon Simkin William M Pride O C Ferrell

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  • 2016
The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.

Features
  • Written in clear, accessible language with a full range of terms and definitions provided
  • Interesting and easy-to-understand case studies support the theory throughout the text
  • A highly popular and proven text with a full range of online support resources
  • Excellent pedagogical features including case studies, boxed 'insight' features, web-tasks and discussion/ review questions that aid the understanding of key concepts
  • Four-colour text design with illustrative images throughout
  • Based on lecturer feedback, group work tasks have been added to the end of chapter material
    • Författare: Sally Dibb, Dr Lyndon Simkin, William M Pride, O C Ferrell
    • Format: Pocket/Paperback
    • ISBN: 9781473756502
    • Språk: Odefinierat språk
    • Utgivningsdatum: 2016-04-11
    • Förlag: Cengage Learning EMEA