bokomslag International Marketing
Samhälle & debatt

International Marketing

Pervez Ghauri Philip R Cateora


  • 728 sidor
  • 2010

Andra format:

Offers an introduction to international marketing in the twenty-first century. With coverage of the core topics, and an emphasis on culture, this book facilitates an understanding of the subject. It is suitable for students studying international marketing.
  • Författare: Pervez Ghauri, Philip R Cateora
  • Format: Pocket
  • ISBN: 9780077122850
  • Språk: Engelska
  • Antal sidor: 728
  • Utgivningsdatum: 2010-03-01
  • Förlag: Mcgraw Hill Book Co