499:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
iconic brands (ie: coca-cola, volkswagon, corona) have social lives and cultural significance that go well beyond product benefits and features
This book distills the strategies used to create the worlds most enduring brands into a new approach called cultural branding".
Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
- Illustratör: Illustrations
- Format: Inbunden
- ISBN: 9781578517749
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2004-10-01
- Förlag: Harvard Business School Press