bokomslag Fundamentals of Strategy

Fundamentals of Strategy

Gerry Johnson

  • 304 sidor
  • 2014

Andra format:

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.

The expert authors now transfer the essence of Exploring Strategy into Fundamentals of Strategy . This book is particularly suited for those engaged in short courses.

Fundamentals of Strategy

  • Delivers the essential concepts and techniques of strategy in 10 chapters.
  • Engages the reader with real-world strategy problems.
  • Provides insights and strategy stories from a wide range of international organisations.
  • Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility, and corporate ownership and governance.
  • New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.

Excel in your studies, enhance your understanding and improve your grade.

  • Författare: Gerry Johnson
  • Format: Paperback
  • ISBN: 9781292017211
  • Språk: Engelska
  • Antal sidor: 304
  • Utgivningsdatum: 2014-11-13
  • Förlag: Pearson Education