Välj butik

Visa alla butiker

    bokomslag Flying Off Course: Airline Economics and Marketing

    Flying Off Course: Airline Economics and Marketing

    Rigas Doganis

    729:-
    • Pocket
    • 336 sidor
    • 2009

    The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines.

    Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, a open skiesa (TM), air cargo economics, charters and new trends in airline pricing.

    It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry.

    The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the authora (TM)s hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.

    Finns boken i din butik?

    Välj butik för att se lagerstatus och eventuellt reservera boken.

    Ingen butik vald

    Välj butik
    221851

    Ja, finns i vald butik

    Fåtal kvar i vald butik

    Finns ej i vald butik Välj en annan butik eller kontakta oss.

    Tillfälligt slut i vald butik Välj en annan butik eller kontakta oss.

    Beställ i butik Den här boken är en beställningsvara. Välkommen till din butik så hjälper vi dig.

    Ej beställningsbar

    Lagerstatus saknas

    Köp i e-handel

    Hos dig inom 2-6 arbetsdagar

    Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

    • Författare: Rigas Doganis
    • Format: Pocket
    • Upplaga: 4
    • ISBN: 9780415447379
    • Språk: Engelska
    • Antal sidor: 336
    • Utgivningsdatum: 2009-01-17
    • Förlag: Routledge

    för att se lokala öppettider, evenemang och personalens tips.

    Idag