Elastic

Tap into the hidden power of your brain.

"Elastic is a book that will help you survive the whirlwind."
-Daniel H. Pink, author of When and A Whole New Mind

Are you worried the pace of the modern world is going to leave you behind? Do you feel like your head is going to explode if you receive one more email? The best-selling author of Subliminal and The Drunkard's Walk, Leonard Mlodinow, teaches us how to unleash the natural abilities we all possess that are essential to thriving in these dynamic and troubled times.

Everyone knows that creative thinkers can thrive in periods of upheaval. Truly original minds capitalize when everyone else struggles. And most of us assume creativity is an innate ability reserved for a select few. But Mlodinow shows us that we all have encoded in our brains a skill he terms elastic thinking-a bottom-up cognitive style that frees our minds to be more adept at generating and incorporating novel ideas. Tapping into this natural ability enabled innovators from Mary Shelley to Miles Davis, from the inventor of jumbo-sized popcorn to the creators of Pokémon Go, to effect paradigm shifts in our culture and society.

With Mlodinow's guidance, we can learn to let go of comfortable ideas and become accustomed to ambiguity and contradiction, to rise above conventional mindsets and to reframe the questions we ask, to abandon our ingrained assumptions and open ourselves to new paradigms. Mlodinow reveals how we can navigate the rapidly changing landscapes around us and provides actionable advice as to how we can harness our elastic brain at just the right time.