bokomslag Drive - the surprising truth about what motivates us

Drive - the surprising truth about what motivates us

Daniel H Pink



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  • 256 sidor
  • 2011

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We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.
  • Författare: Daniel H Pink
  • Format: Pocket
  • ISBN: 9781847677693
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2011-01-01
  • Förlag: Canongate

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