bokomslag Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A Moore

Pocket

  • 256 sidor
  • 2002
  • Serie: Harper Business Essentials

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

  • Författare: Geoffrey A Moore
  • Format: Pocket
  • Upplaga: 2
  • ISBN: 9780060517120
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2002-08-01
  • Del i serien: Harper Business Essentials
  • Förlag: Harper Collins USA

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