Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases
Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up. (1) 28 of the 31 cases are new to this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And theres a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
- Format: Pocket/Paperback
- ISBN: 9780071285902
- Språk: Engelska
- Förlag: McGraw-Hill Education