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This comprehensive guide for marketing and planning practitioners and managers enables them to improve the competitor information and intelligence available to their organizations. It gives practical advice on how to use and obtain information and also gives examples of industry case studies.
- Illustratör: illustrations
- Format: Pocket/Paperback
- ISBN: 9780471499916
- Språk: Engelska
- Antal sidor: 294
- Utgivningsdatum: 2000-11-01
- Förlag: John Wiley & Sons Inc